TRISTAN FORBES

As a Senior Creative Director, Photographer, and Cinematographer with over 8 years of experience in the sports and lifestyle space, I’ve had the opportunity to shape narratives for some of the most dynamic athletes and brands in culture. From courtside to campaign rollouts, I’ve built a career around the fusion of strategy, storytelling, and execution — working with teams like the Toronto Raptors, Mercedes Benz, and Nike, and collaborating directly with talents like Serge Ibaka and Fred VanVleet to build global-facing content and brand ecosystems.

My work spans everything from high-level creative direction and social campaign strategy to leading on-the-ground production, content capture, and digital storytelling. I’ve developed campaigns for Jumpman, Adidas Basketball, Foot Locker, and Samsung — always striving to balance vision with detail, brand with authenticity, and story with soul. I’m just as passionate about ideating around the table as I am about being behind the lens, managing a team, or cutting a final edit at 2AM to make sure the execution hits the mark.